Branding & Identity
Editorial Illustration
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Behance
Branding & Identity
Editorial Illustration
Motion
↘ Projects
↘ Playground
Info
Behance
2025 Kaohsiung Christmas KV
The illustration features a series of original characters set against the backdrop of Formosa Boulevard Station, Kaohsiung Station, and the Main Christmas Light Display. To infuse a touch of local flavor, I integrated elements of Kaohsiung’s signature night market snacks, creating a unique fusion of holiday magic and street-food culture.
Design System & Typography
The visual identity is built on a cohesive system where the curvature of the “snowy slope” extends into the custom logotype and social media interactive frames.
Narrative & Atmosphere
The visual tells a joyful story: our Christmas characters are gliding down a snowy slope on a sleigh, heading toward a vibrant holiday season filled with live music, gourmet delights, and festive markets.
Color Palette
A warm yellow and green color scheme was selected as the primary palette. This choice aims to evoke a sense of coziness and vitality, perfectly capturing the spirit of a warm, music-filled Christmas in the city.