59TH Golden Horse Awards KV

SOMETIMES ILLO , SOMETIMES BOLD MOVES ,

Branding & Identity
Editorial Illustration
Motion

↘ Projects
↘ Playground

Info
Email
Instagram
Behance

59TH Golden Horse Awards Key Visual

2022

Graphic Designer at Bito Studio

This year’s 59th Golden Horse’s key visual adopts “Gazing at Traces” as its theme. By transcending still images to create dynamic designs, the number 59 makes up the Golden Horse logo, promptly transforming into a 3D Golden Horse type etched with all sorts of traces. These are the traces left by the efforts of countless filmmakers behind the brilliant works we see. We specially invited Hollywood-class Scenic Art Consultant Frank Chen and his team from the Frank Scenic Art Company to create the surface texture of the 3D Golden Horse type, thus reproducing the circumstances and traces of the filming set.

Like a linear image extending from a timeline and bearing all sorts of rough textures, it is partially arranged with the 3D Golden Horse type to symbolize the struggles and trails left by filmmakers of all generations in their pursuit of answers.

本屆第 59 屆金馬獎主視覺以「凝跡」為主題。突破靜態影像的限制以動態設計呈現，由數字「59」構成金馬標誌，進而轉化為刻劃著各式痕跡的 3D 金馬字體。這些痕跡象徵著在眼前精彩作品的背後，無數電影工作者努力耕耘所留下的印記。我們特別邀請好萊塢級質感師陳新發（Frank Chen）及其「法蘭克質感創作公司」團隊，打造 3D 金馬字體的表面質感，藉此重現拍攝現場的環境氛圍與工作痕跡。

如同從時間軸延伸而出、承載著粗獷質感的線性影像，與 3D 金馬字體局部交錯排列，象徵著歷代電影人在追尋答案的旅程中所經歷的掙扎與留下的足跡。

LOGO

The logo combined the Golden Horse trophy with the number 59, further extending the lines to form a dynamic identification system that was used in social media marketing.These extended graphics repeatedly featured the logo in their products, giving the event an overall sense of unity and consistency.

標誌設計

標誌將金馬獎座與數字「59」相結合，進一步將線條延伸轉化為動態識別系統，廣泛應用於社群媒體行銷中。這些延伸圖形在各項製作物與產品中反覆呼應標誌意象，為整個活動帶來一致且完整的視覺感受。

Books & Invitation card

The design of the event program disassembled the logo, creating contrast through the use of different textures, colors, and brushstrokes.The invitation’s design utilized Instagram filters. Viewers were able to see the dynamics of the number “59” in the key visual rotating in front of their eyes, thus allowing the visual to transcend the limits of paper.

專刊與邀請卡

活動手冊（專刊）的設計解構了標誌，透過不同的材質紋理、色彩與筆觸營造出豐富的視覺對比。

邀請卡的設計則結合了 Instagram 濾鏡。觀者能看見主視覺中的數字「59」在眼前立體動態旋轉，讓視覺呈現得以突破紙張的媒介限制。

Credit

Client : Taipei Golden Horse Film Festival Executive Committee
Creative Director : Keng-Ming Liu
Art Director : Wei-Hao Shao
Designer : Wei-Hao Shao , Ruo-Jia Liang , Hsien-Chen Tsai , Lu-Wen Hou
Project Manager : Wen-Hui Chen Account Manager : Naiyun Peng
Associate Creative Director : Vicki Huang Ideation : Keng-Ming Liu , Vicki Huang , Wei-Hao Shao , Wen-Hui Chen , Hsien-Chen Tsai , Ruo-Jia Liang , Lu-Wen Hou , Han-Shu Wu
Bito PR/Marketing : Naiyun Peng , Weini Chen Translation : Vivian Tsai

Scenic Art by Frank Scenic Art Company