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Behance
Branding & Identity
Editorial Illustration
Motion
↘ Projects
↘ Playground
Info
Behance
JUT35 Brand Film
In this parallel world, architectural works representative of JUT Group can be seen everywhere. Through anthropomorphism, they interact with people using expressions and emotions, thus conveying the message that everyone is a part of the city, creating and sharing together.
在這個平行世界裡,JUT 集團具代表性的建築作品隨處可見。透過擬人化的手法,它們以表情與情感與人互動,傳遞出「每個人都是這座城市的一部分,一起創造、一起分享」的訊息。
The film consists of eight short chapters, each representing one of JUT Group's eight main areas of development. In the film, people form teams and run forward together, and after completing their missions one by one, continue onward to begin a new chapter. As though belonging to the same sports team, they unite their strengths, unleash their talents, and continuously move forward, leading the pulse of the whole city.
這部影片由八個短篇章節組成,分別對應 JUT 集團的八大發展領域。片中,人們組成隊伍一起向前奔跑,逐一完成任務後,又繼續邁向下一個新的篇章。他們就像同屬一支運動團隊,齊心協力、發揮各自的才能,持續向前推進,引領著整座城市的脈動。
Credit
Art Director: Weahao Shao
Executive Director: Weahao Shao
Copywrite Director: Vicki Huang
Brand & Strategy Director: Kuan-Yun Chen
Account Manager: Naiyun Peng
Project Manager: Hsiang Hsieh
Assistant Project Manager: Wen-Hui Chen
Design: Lu-Wen Hou, Hsien-Chen Tsai, Weahao Shao, Derrick Liu, Chang-Xi Lu
3D Scene Animation: Weahao Shao, Derrick Liu, Ruo-Jia Liang, Chang-Xi Lu
3D Character & Animation: Hsin-Tien Lee, Erh Lei Chai
3D Character Animation: Hsin-Tien Lee, Erh Lei Chai
3D Lighting: Weahao Shao, Derrick Liu, Ruo-Jia Liang, Chang-Xi Lu
2D Animation: Johnny Yang
Compositing: Weahao Shao, Derrick Liu
Music & Sound Design: Aimar Molero
JUT Group 35th Anniversary - Logo Design: Lu-Wen Hou
JUT Group 35th Anniversary - Key Visual Design: Hsien-Chen Tsai