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Object Stories Art Museum Branding Design

2025Art Director & Designer

Object stories is a speculative social design project set in a future Taiwan, where extended lifespans and imagined post-2100 upheaval have widened the generation gap to an almost unimaginable degree.

Culture rebuilt & reborn after chaos. 
Object stories is a hybrid space that combines an Art Museum with a Flea Market.

《物件物語》是一個以未來台灣為背景的思辨性社會設計提案。在人類壽命延長、並假設 2100 年後台灣經歷混亂情境的想像下,世代差距被拉大到近乎難以想像的程度。

文化在混亂之後重建與重生,物件物語是一座結合藝術博物館與跳蚤市場的複合空間。





Ordinary objects tell extraordinary stories.

In response, it proposes a hybrid public space merging an art museum with a flea market: citizens bring worn or war-damaged objects to be 3D-scanned, digitally restored, archived, then displayed, written on, and traded by the public. Through this cycle of donation, restoration, and exchange, ordinary objects become vessels for extraordinary stories, opening a space for intergenerational dialogue, marginalized voices, and the rebirth of Taiwan's cultural identity after chaos.
一個文物,一個故事。
為此,提案構思了一座結合「藝術博物館」與「跳蚤市場」的複合公共空間:市民帶著破損或帶有戰後痕跡的物件前來,透過 3D 掃描修復、歸檔,再公開展示、供大眾書寫並自由交換。透過捐贈、修復與交換的循環,平凡物件成為承載不凡故事的載體,打造出讓世代對話發生、邊緣聲音被聽見,並使台灣文化認同得以在混亂後重生的空間。


Typography

A geometric Chinese typeface paired with a clean geometric sans-serif for English, giving the brand a modern, neutral, and highly legible tone.


中文採用具幾何感的黑體;英文採用簡潔的幾何無襯線字體,呈現現代、中性、易識別的品牌調性。




Logo

Abstracted from the octagonal shapes commonly found in traditional Taiwanese objects and lattice windows, transformed into a gourd/vase-like icon — symbolizing "a vessel that holds stories."


以台灣傳統物件、窗花、磚花常見的「八角形」輪廓,抽象轉化成一個葫蘆/寶瓶造型的圖標,象徵「盛裝故事的容器」。



Color & Pattern System

Brick red, dark maroon, mint green, mustard yellow, deep purple-red, pink, deep green, and blue , drawn from the color memory of nostalgic everyday objects, while keeping a vivid, lively exhibition tone.


以磚紅、暗紅、薄荷綠、鵝黃、深紫紅、粉紅、深綠、藍等色為主,取材自懷舊生活物件的色彩記憶,同時保留高彩度、活潑的展場調性。



Applications

Posters, banners, business cards, wayfinding systems, entrance displays, etc., all extend the design language of "object silhouette + repeating pattern background."

應用延伸

海報、旗幟、名片、指標系統、展場入口意象等,皆延續「物件輪廓剪影 + 重複紋樣底圖」的設計語彙,強化文化圖騰意象。




Note

This project is a speculative (fictional) project, developed as a conceptual design exercise for a Social Design course.
 It does not represent an existing or planned museum.

此專案為模擬專案,是課堂社會設計課程中的思辨性提案練習,並非實際存在或即將興建的博物館。


Related Project

Object Stories Flea Market Event Identity Design