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PTS XS Channel Branding Design

2024Lead Graphic Designer at Bito Studio

PTS XS is a channel launched by Public Television Service, aimed to provide innovative and engaging content for children and teenagers in Taiwan. Bito was responsible for creating the channel‘s identity, including its animations and characters. The channel not only highlights the endless possibilities for children but also conveys its core message: let your kids be who they are.

The logo is inspired by a ”pocket“—a place where children store various small treasures and proudly share with their friends. This pocket holds children’s daily lives, feelings, and favorite items, creating a little secret hideaway in their world.

大大的世界,從小小的開始

給下一代孩子更美好的觀看體驗,公視打造全新兒少專屬平台「小公視」,以創新有趣的台灣原創內容,陪伴孩童成長、鼓勵探索。Bito 擔任視覺統籌,為品牌建立完整的世界觀。台灣是一個由多元族群共同組成的國家,小公視的開台不僅代表孩子未來的多元可能,也傳遞節目製作的核心理念——幫助孩子成為他自己。

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Merchandise




PTS XS Channel Branding Film


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Credit


Designed by Bito

Executive Producer : Liu Keng Ming
Creative Director : Shao Wei-Hao
Content Director : Vicki Huang
Project Managers : Chen Wen-Hui, Kuan-Ting Wang, Hannah Chen, Chun-Hui Wang
Account Manager : Naiyun Peng
Social Media Editor : Vivia Wang

Branding Design

Design Lead : Ng Choong Wei
Designers : Ng Choong Wei, Lu-Wen Hou, Wu Han-Shu
Typeface Design : Joe Chang

Character Design

Design Lead : Lu-Wen Hou
Character Designers : Lu-Wen Hou, Zozo Jhen
Character Concept & Ideation : 
Shao Wei-Hao, Liyu Liu, Boris Hsieh, Lu-Wen Hou, Ng Choong Wei, Chen Wen-Hui

Channel Branding

Storyboard & Script Design : Shao Wei-Hao, Boris Hsieh, Liyu Liu, RuoJia Liang
Art Design : Zozo Jhen, Liu Yen Chen
3D Environment Design : Boris Hsieh, RuoJia Liang, Henry Chen, Yen Ke
2D Animation & Template Production : Johnny Yang, Daniel Jiang, Shao Wei-Hao

3D Character : Aries Studio

Producer : Anthea Lee
Project Manager : Kao Jo-Ming
Animation Director : Lin Pei-Xuan
Animation Supervisor : Zunzi Chen
3D Modeler : Nian Chou
Rigging Artists : Chen Jyun-Ru, Lou Wei-Jya
Animators : Lee Mei-Shu, Liao Szu-Yu
Music & Sound Design : Aimar Molero
Voice Talents : Morning Hsieh, Ryan Chang, Amita Hsieh, Rex Yan, Gina Ye, Linda Lai, Yama Tang
Voice Acting Direction : Shalala Voice Talent Agency
Recording Engineer : Stanley Chen
Recording Studio : B-mic Studio

Merchandise Production

Design : Lu-Wen Hou, Ng Choong Wei
Manufacturers : Between Printing, MacGuffin Workshop