PTS XS Channel Branding
大大的世界，從小小的開始
給下一代孩子更美好的觀看體驗
公視打造全新兒少專屬平台「小公視」，以創新有趣的台灣原創內容，陪伴孩童成長、鼓勵探索。Bito 擔任視覺統籌，為品牌建立完整的世界觀。台灣是一個由多元族群共同組成的國家，小公視的開台不僅代表孩子未來的多元可能，也傳遞節目製作的核心理念——幫助孩子成為他自己。
給下一代孩子更美好的觀看體驗
公視打造全新兒少專屬平台「小公視」，以創新有趣的台灣原創內容，陪伴孩童成長、鼓勵探索。Bito 擔任視覺統籌，為品牌建立完整的世界觀。台灣是一個由多元族群共同組成的國家，小公視的開台不僅代表孩子未來的多元可能，也傳遞節目製作的核心理念——幫助孩子成為他自己。
PTS XS is a channel launched by Public Television Service, aimed to provide innovative and engaging content for children and teenagers in Taiwan. Bito was responsible for creating the channel‘s identity, including its animations and characters. The channel not only highlights the endless possibilities for children but also conveys its core message: let your kids be who they are.
The logo is inspired by a ”pocket“—a place where children store various small treasures and proudly share with their friends. This pocket holds children’s daily lives, feelings, and favorite items, creating a little secret hideaway in their world.
The logo is inspired by a ”pocket“—a place where children store various small treasures and proudly share with their friends. This pocket holds children’s daily lives, feelings, and favorite items, creating a little secret hideaway in their world.
Channel's Brand Identity
Channel's Character
Channel's Merchandise
Channel's Campaign
