The MixC Brand Film
2021Designer at Bito Studio
Our lives converge when we gather at MixC, accelerating idea exchanges and connecting us as an inclusive community. Hongqiao is known as the gateway to Shanghai, prized for its lively, prosperous location in the city's west. Positioned at the subway entrance to MixC, this installation spans eight screens and witnesses crowds of commuters every day. Curated by Shanghai landmark architectures, it aims to build a unique bond among commuters, enriching their daily routines with joy and hope.
當人們匯聚於 MixC,我們的生活因此交會,加速了想法的交流,並將彼此連結成一個包容的社群。虹橋作為上海西區的門戶,坐擁繁華熱鬧的地理優勢。這組裝置作品位於地鐵進入 MixC 的入口處,由八面螢幕組成,每天見證川流不息的人潮。它由上海地標建築群策展,希望透過融入喜悅與希望,為通勤者的日常增添連結與活力
Full Film
Through large, colorful blocks arranged in geometric compositions and dynamic motion, it captures the fashion and fascinating moments within MixC, playfully showcasing fun and trends in swiftly shifting visuals that catch the eye moment by moment. Above all, it conveys the idea that MixC is a vital urban flow of diversity and inclusivity, co-created by people from all walks of life. As people pass by and exchange ideas, we can feel the city's energetic pulse and thoughtful subtlety, bringing new possibilities to Shanghai's vibrant lifestyle.
面以大面積、色彩繽紛的幾何色塊與動態構圖,描繪出 MixC 的時尚核心與迷人瞬間,在快速轉換的鏡頭中展現趣味與潮流,緊緊抓住目光。它所傳達的,是 MixC 作為一股由各行各業人們共同創造的城市之流,展現多元與包容。當人們經過螢幕、彼此交流的同時,也能感受到這座城市充滿活力又細膩體貼的氛圍,為精彩的上海生活方式帶來更多可能性。
Exploration
Credit
Client: The Mixc Shanghai
Production House: Bito Studio
Creative Director: Keng-Ming Liu @kengming
Art Director: @banahsuan
Designer: @bb_hlw
Project Manager: Linda Lai